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| Criterion |  Facilitation Mind Mapping |  Product Discovery Opportunity Interview |  UX Research Personas |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | When a topic is still unclear and too many thoughts surface at once, Mind Mapping creates an open surface for ordering them. It makes connections, subtopics, and starting points visible without fixing them too early. | When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 15-45 min | 30-60 min je Interview | 1-3 Tage | 30–60 min per interview |
Participantsdifferent | 1-10 | 5-12 Interviews | Internes Team | 1 participant per interview |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Mind Map, Topic Clusters, Open Questions | Interview Notes, Opportunity Themes, Customer Quotes | Persona Profiles, Needs Summary, Scenario Notes | Interview Notes, Themes, Insight Summary |
Tagsno overlap | BrainstormingIdeasMappingStructureFacilitation | DiscoveryInterviewsOpportunityCustomer | ResearchCustomerSynthesis | QualitativeResearchCustomerDiscovery |