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| Criterion |  Business Strategy McKinsey 7S |  Product Discovery Test Card |  Product Discovery MVP Test Matrix |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 2-4 h | 20-35 min | 45-75 min | 1-5 Tage |
Participantsdifferent | 3-12 | 1-5 | 2-8 | Nutzertraffic |
Formatdifferent | Workshop | Workshop + async | Workshop | Async |
Outputdifferent | 7S Assessment, Alignment Gaps, Change Actions | Test Card with a pre-set threshold | Test Matrix, Test Plan | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | OrganizationStrategyAlignmentChange | ExperimentsValidationDiscoveryHypothesis | ExperimentsValidationDiscoveryOptions | ValidationExperimentsDemandDiscovery |