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| Criterion | ![]() Business Strategy McKinsey 7S | ![]() UX Design Customer Journey Canvas | ![]() Team Design Spotify Model Mapping | ![]() Facilitation Alignment Mapping |
|---|---|---|---|---|
Purposedifferent | McKinsey 7S checks whether Strategy, Structure, Systems, Shared Values, Skills, Style, and Staff fit together. Organizational misalignments become visible across multiple levers as a result. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When a team landscape has grown without clear grouping, it maps roles and relationships onto the Spotify model. It clarifies responsibility, interaction, and load between teams. The result is captured as a Spotify model map and action list. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | 2-4 h | 1-3 h | 90-180 min | 1-2 h |
Participantsdifferent | 3-12 | 3-10 | 5-15 | 4-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | 7S Assessment, Alignment Gaps, Change Actions | Customer Journey Canvas, Pain Points, Experience Opportunities | Spotify Model Map, Action List | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | OrganizationStrategyAlignmentChange | JourneyCustomerService designCanvas | TeamOrganizationAlignmentDiagnosis | AlignmentStakeholdersStrategyFacilitation |



