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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowLowHighMedium
Timedifferent
25-40 min1-5 Tage1-4 Wochen45-75 min
Participantsdifferent
1-5Nutzertraffic1-62-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop
Outputdifferent
Learning Card with evidence and next actionInterest Metrics, Conversion Signal, Learning NoteExperiment results, Decision log, Learning summaryTest Matrix, Test Plan
Tags2 shared
ExperimentsValidationDiscoveryLearning
ValidationExperimentsDemandGrowth
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryOptions
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