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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
25-40 min1-5 Tage1-2 Wochen pro Iteration45-60 min
Participantsdifferent
1-5Nutzertraffic2-62-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Learning Card with evidence and next actionLanding Page, Conversion Data, Learning SummaryPrioritized Assumption List, Test Plan, Results ReportAssumption map, Test backlog, Risk ranking
Tags1 shared
ExperimentsValidationDiscoveryLearning
ValidationConversionMarketing
ExperimentsValidationDiscoveryAssumptions
AssumptionsRiskExperimentsValidation
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