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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan.
Complexitydifferent
LowMediumMediumMedium
Timedifferent
25-40 min2-4 h1-5 Tage45-75 min
Participantsdifferent
1-54-10Nutzertraffic2-8
Formatdifferent
Workshop + asyncWorkshopAsyncWorkshop
Outputdifferent
Learning Card with evidence and next actionJourney Map, Pain-point List, Opportunity BacklogClick Data, Interest Signal, Learning DecisionTest Matrix, Test Plan
Tagsno overlap
ExperimentsValidationDiscoveryLearning
JourneyServiceService design
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryOptions
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