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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
LowLowMediumLow
Timedifferent
25-40 min30-60 min1-5 Tage1-5 Tage
Participantsdifferent
1-52-8NutzertrafficNutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncAsync
Outputdifferent
Learning Card with evidence and next actionICE Table, Top Idea ListClick Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
ExperimentsValidationDiscoveryLearning
PrioritizationScoringGrowthDecision
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
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