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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration of a Test Card with four fields for hypothesis, test, metric, and success threshold.
Product Discovery
Test Card
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.
Complexitydifferent
LowLowLowMedium
Timedifferent
25-40 min1-2 Tage20-35 min1-5 Tage
Participantsdifferent
1-510-301-5Nutzertraffic
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Learning Card with evidence and next actionClick Heatmap, Success Rate, Design RecommendationsTest Card with a pre-set thresholdClick Data, Interest Signal, Learning Decision
Tags1 shared
ExperimentsValidationDiscoveryLearning
UXNavigationFindabilityValidation
ExperimentsValidationDiscoveryHypothesis
ValidationExperimentsDemandDiscovery
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