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Criterion
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A/B Testing workspace showing the question, observations, and next decision.
Growth
A/B Testing
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Purposedifferent
The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects.When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report.
Complexitydifferent
LowLowHighMedium
Timedifferent
25-40 min45-90 min1-4 Wochen1-2 Wochen pro Iteration
Participantsdifferent
1-52-81-62-6
Formatdifferent
Workshop + asyncWorkshop + asyncAsyncWorkshop + async
Outputdifferent
Learning Card with evidence and next actionAssumption List, Critical Assumptions, Learning PlanExperiment results, Decision log, Learning summaryPrioritized Assumption List, Test Plan, Results Report
Tagsno overlap
ExperimentsValidationDiscoveryLearning
AssumptionsRiskDecisionDiscovery
ExperimentsGrowthAnalyticsValidation
ExperimentsValidationDiscoveryAssumptions
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