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| Criterion |  UX Design Lean UX Canvas |  Product Discovery Jobs to Be Done |  UX Research Empathy Mapping |  UX Research User Interviews |
|---|---|---|---|---|
Purposedifferent | The Lean UX Canvas helps clarify user behavior, touchpoints, and concept decisions. It makes assumptions and desired outcomes visible and captures the result as a completed canvas, hypothesis list, and first experiment. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. |
Complexitydifferent | Medium | Medium | Low | Low |
Timedifferent | 2-3 h | 1-3 Wochen | 30–60 min | 30–60 min per interview |
Participantsdifferent | 3-8 | 5-12 Interviews | 4-8 | 1 participant per interview |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Completed Lean UX Canvas, Hypothesis list, First experiment | Job Stories, Outcome Statements, Opportunity List | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary |
Tagsno overlap | CanvasHypothesisOutcomesDiscovery | CustomerOutcomesNeeds | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery |