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| Criterion |  Innovation Lean Startup |  Product Discovery Test Card |  Architecture ATAM (Architecture Tradeoff Analysis Method) |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 20-35 min | Several meetings plus preparation and analysis; total effort depends on scope | 1-5 Tage |
Participantsdifferent | 2-8 | 1-5 | Evaluation team, architects, and relevant stakeholders | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Test Card with a pre-set threshold | Prioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigations | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsValidationDiscoveryHypothesis | ArchitectureQualityRiskTradeoffsStakeholders | ValidationExperimentsDemandDiscovery |