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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible.
Complexitydifferent
MediumLowMediumLow
Timedifferent
Wochen bis Monate je Lernzyklus1-5 Tage1-5 Tage25-40 min
Participantsdifferent
2-8NutzertrafficNutzertraffic1-5
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionInterest Metrics, Conversion Signal, Learning NoteClick Data, Interest Signal, Learning DecisionLearning Card with evidence and next action
Tags1 shared
LeanStartupValidationMVP
ValidationExperimentsDemandGrowth
ValidationExperimentsDemandDiscovery
ExperimentsValidationDiscoveryLearning
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