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| Criterion |  Innovation Lean Startup |  Innovation Rapid Ideation |  Innovation Morphological Analysis |  Innovation Crazy 8s |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | For a search for solutions with many degrees of freedom, a grid emerges for systematic combinations. The method separates features, variants, and exclusion criteria, so the space gets explored deliberately. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. |
Complexitydifferent | Medium | Low | Medium | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 5-20 min | 1-3 h | 8-15 min |
Participantsdifferent | 2-8 | 1-20 | 2-8 | 1-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Ideenpool, Roh-Shortlist, Cluster | Morphological Box, Concept Combinations, Idea Shortlist | Sketch Set, Idea Shortlist, Direction Options |
Tagsno overlap | LeanStartupValidationMVP | BrainstormingIdeationDivergenceSpeed | IdeationInnovationCreativity | BrainstormingSketchingSpeedDivergenceDesign sprint |