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| Criterion | ![]() Innovation Lean Startup | ![]() Product Discovery Pretotyping | ![]() Product Strategy Lean Canvas | ![]() Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | Stunden bis wenige Tage | 45-90 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-4 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Lean Canvas, Core Assumptions, Experiment Backlog | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | LeanStartupValidationMVP | ValidationDemandMVP | StartupLeanAssumptionsBusiness model | ValidationExperimentsDemandDiscovery |



