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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Wochen bis Monate je LernzyklusStunden bis wenige Tage1-3 h1-3 h
Participantsdifferent
2-81-42-81-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decisionIssue Map, Positions, Argument NotesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
LeanStartupValidationMVP
ValidationDemandMVP
RationaleKnowledgeDecision
SensemakingDecisionRationale
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