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| Criterion |  Innovation Lean Startup |  Product Discovery MVP Test Matrix |  Product Discovery Pretotyping |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Medium | Low | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 45-75 min | Stunden bis wenige Tage | 1-5 Tage |
Participantsdifferent | 2-8 | 2-8 | 1-4 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Test Matrix, Test Plan | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Click Data, Interest Signal, Learning Decision |
Tags1 shared | LeanStartupValidationMVP | ExperimentsValidationDiscoveryOptions | ValidationDemandMVP | ValidationExperimentsDemandDiscovery |