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| Criterion |  Innovation Lean Startup |  Product Discovery Landing Page Test |  Growth Flywheel |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-5 Tage | 60-120 min | 1-4 Wochen |
Participantsdifferent | 2-8 | Nutzertraffic | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Landing Page, Conversion Data, Learning Summary | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | ValidationConversionMarketing | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation |