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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumMediumLowLow
Timedifferent
Wochen bis Monate je LernzyklusMultiple workshops over several weeksStunden bis wenige Tage1-5 Tage
Participantsdifferent
2-82-81-4Nutzertraffic
Formatdifferent
Workshop + asyncWorkshop + asyncWorkshop + asyncAsync
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionHooked loop, Trigger map, Reward design, Ethics checkPretotyping sketch, Test setup, Conversion data, Go or no-go decisionInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
LeanStartupValidationMVP
GrowthBehaviorRetention
ValidationDemandMVP
ValidationExperimentsDemandGrowth
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