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| Criterion |  Innovation Lean Startup |  Growth Hooked Model |  Product Discovery Landing Page Test |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitysame | Medium | Medium | Medium | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | Multiple workshops over several weeks | 1-5 Tage | 60-120 min |
Participantsdifferent | 2-8 | 2-8 | Nutzertraffic | 3-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Hooked loop, Trigger map, Reward design, Ethics check | Landing Page, Conversion Data, Learning Summary | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | LeanStartupValidationMVP | GrowthBehaviorRetention | ValidationConversionMarketing | GrowthRetentionConversion |