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| Criterion |  Innovation Lean Startup |  Growth Growth Experiment |  Product Discovery Pretotyping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-2 Wochen | Stunden bis wenige Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-6 | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment card, Result summary, Next bet | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | MarketingGrowthExperimentsLearning | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation |