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| Criterion |  Innovation Lean Startup |  Growth Growth Experiment |  Product Strategy Lean Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-2 Wochen | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-6 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment card, Result summary, Next bet | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | MarketingGrowthExperimentsLearning | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation |