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| Criterion |  Innovation Lean Startup |  Product Strategy GIST Planning |  Product Strategy Lean Canvas |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate je Lernzyklus | Wochen bis Monate je Goal | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-10 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Goals, Idea bank, Step-project list, Tasks, Learning reports | Lean Canvas, Core Assumptions, Experiment Backlog | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | RoadmapOutcomesPlanningExperiments | StartupLeanAssumptionsBusiness model | ExperimentsGrowthAnalyticsValidation |