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| Criterion |  Innovation Lean Startup |  Product Strategy GIST Planning |  Product Strategy Impact Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | GIST Planning helps clarify target groups, value, goals, and priorities. It links customer value, product logic, and decision priorities, and captures the result as goals, an idea bank, and a step-project list. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate je Lernzyklus | Wochen bis Monate je Goal | 45-90 min | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-10 | 3-8 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Goals, Idea bank, Step-project list, Tasks, Learning reports | Impact Map, Outcome Hypotheses, Delivery Options | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | RoadmapOutcomesPlanningExperiments | OutcomesStrategyBehaviorPlanning | ExperimentsGrowthAnalyticsValidation |