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| Criterion |  Innovation Lean Startup |  Growth Funnel Analysis |  Product Discovery Pretotyping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-3 h | Stunden bis wenige Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 1-5 | 1-4 | 1-6 |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Funnel report, Drop-off analysis, Optimization hypotheses | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | AnalyticsConversionGrowth | ValidationDemandMVP | ExperimentsGrowthAnalyticsValidation |