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| Criterion |  Innovation Lean Startup |  Growth Flywheel |  Growth Growth Experiment |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When growth ideas surface quickly, the temptation to build immediately instead of learning is high. A Growth Experiment frames an assumption so target group, lever, and measurement are clear before the first deployment. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Medium | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 60-120 min | 1-2 Wochen | 1-4 Wochen |
Participantsdifferent | 2-8 | 3-8 | 1-6 | 1-6 |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment card, Result summary, Next bet | Experiment results, Decision log, Learning summary |
Tagsno overlap | LeanStartupValidationMVP | GrowthRetentionConversion | MarketingGrowthExperimentsLearning | ExperimentsGrowthAnalyticsValidation |