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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of two user profile cards with a goal, behavior evidence, and an open research question.
UX Research
Personas
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
Wochen bis Monate je Lernzyklus30–60 min1-3 Tage45-90 min
Participantsdifferent
2-84-8Internes Team1-6
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionEmpathy Map, Assumptions List, Research GapsPersona Profiles, Needs Summary, Scenario NotesLean Canvas, Core Assumptions, Experiment Backlog
Tagsno overlap
LeanStartupValidationMVP
SynthesisQualitativeWorkshop
ResearchCustomerSynthesis
StartupLeanAssumptionsBusiness model
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