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Criterion
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration for Concierge MVP
Product Discovery
Concierge MVP
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Purposedifferent
For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When an idea can first fail or grow through genuine hands-on support, it relies on manual work instead of automation. It shows whether user value holds up even under manual execution.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
Wochen bis Monate je Lernzyklus1-4 Wochen30–60 min per interview45-90 min
Participantsdifferent
2-83-10 Kunden1 participant per interview1-6
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Hypothesis list, MVPs, Learning reports, Pivot or persevere decisionConcierge Learnings, Service Blueprint, MVP RisksInterview Notes, Themes, Insight SummaryLean Canvas, Core Assumptions, Experiment Backlog
Tagsno overlap
LeanStartupValidationMVP
MVPValidationServiceDiscovery
QualitativeResearchCustomerDiscovery
StartupLeanAssumptionsBusiness model
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