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| Criterion |  Innovation Lean Startup |  Innovation Brainwriting |  Growth A/B Testing |  Innovation Design Charrette |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | In a tightly timed design process with many participants, the method pools several lines of thinking in a short time. It brings parallel design energy without letting the discussion tip into endless coordination. This quickly produces solid directions for architecture or space. |
Complexitydifferent | Medium | Low | High | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 15-30 min | 1-4 Wochen | Halber Tag bis mehrere Tage |
Participantsdifferent | 2-8 | 3-12 | 1-6 | 10-50 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Idea sheets, Expanded concepts, Prioritized list | Experiment results, Decision log, Learning summary | Sketches and Concepts, Consolidated Solution Sketch, Prioritized Direction |
Tagsno overlap | LeanStartupValidationMVP | BrainstormingCollaborationInclusionIdeas | ExperimentsGrowthAnalyticsValidation | BrainstormingWorkshopCollaborationIdeation |