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| Criterion |  Innovation Lean Startup |  Product Discovery Assumption Mapping |  UX Research First-click Testing |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Medium | Low | High |
Timedifferent | Wochen bis Monate je Lernzyklus | 45-60 min | 1-2 Tage | 1-4 Wochen |
Participantsdifferent | 2-8 | 2-8 | 10-30 | 1-6 |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Assumption map, Test backlog, Risk ranking | Click Heatmap, Success Rate, Design Recommendations | Experiment results, Decision log, Learning summary |
Tags1 shared | LeanStartupValidationMVP | AssumptionsRiskExperimentsValidation | UXNavigationFindabilityValidation | ExperimentsGrowthAnalyticsValidation |