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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Innovation Reverse Brainstorming |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | High | Low | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 30-60 min | 45-60 min |
Participantsdifferent | 2-8 | 1-6 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Reverse Ideas, Risk Themes, Solution Ideas | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationCreativityRisk | AssumptionsRiskExperimentsValidation |