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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Innovation Rapid Ideation |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 5-20 min | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 1-20 | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Ideenpool, Roh-Shortlist, Cluster | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationDivergenceSpeed | ValidationExperimentsDemandGrowth |