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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Product Discovery Riskiest Assumption Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | When an idea hinges on one critical unknown, it prioritizes testing that exact piece of uncertainty first. It separates problem, assumption, solution, and evidence. The result is captured as a prioritized list of assumptions, a test plan, and a result report. |
Complexitydifferent | Medium | High | Medium | Medium |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 45-75 min | 1-2 Wochen pro Iteration |
Participantsdifferent | 2-8 | 1-6 | 2-8 | 2-6 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Prioritized Assumption List, Test Plan, Results Report |
Tags1 shared | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryAssumptions |