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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Product Discovery MVP Test Matrix |  Product Discovery Learning Card |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several minimal variants compete to answer the same question, it makes comparing and choosing between them cleaner. It separates problem, assumption, solution, and evidence. The result is captured as a Test Matrix and a Test Plan. | The Learning Card connects traceable test results to a reasoned next action while keeping the limits of the insight visible. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 45-75 min | 25-40 min |
Participantsdifferent | 2-8 | 1-6 | 2-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Test Matrix, Test Plan | Learning Card with evidence and next action |
Tags1 shared | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | ExperimentsValidationDiscoveryOptions | ExperimentsValidationDiscoveryLearning |