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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Product Discovery Hypothesis Prioritization Canvas |  Product Discovery Test Card |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When many hypotheses compete for attention, it brings order to their learning sequence and importance. It separates problem, assumption, solution, and evidence. The result is captured as a prioritization canvas and a hypothesis backlog. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. |
Complexitydifferent | Medium | High | Medium | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 60-90 min | 20-35 min |
Participantsdifferent | 2-8 | 1-6 | 3-8 | 1-5 |
Formatdifferent | Workshop + async | Async | Workshop | Workshop + async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Prioritization Canvas, Hypothesis Backlog | Test Card with a pre-set threshold |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | ExperimentsPrioritizationDiscoveryHypothesis | ExperimentsValidationDiscoveryHypothesis |