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| Criterion |  Innovation Lean Startup |  Growth A/B Testing |  Decision Making Delphi Method |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | Wochen bis Monate je Lernzyklus | 1-4 Wochen | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 2-8 | 1-6 | 6-30 Experten | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Async | Async |
Outputdifferent | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision | Experiment results, Decision log, Learning summary | Expert Forecast, Consensus Range, Assumption Notes | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | LeanStartupValidationMVP | ExperimentsGrowthAnalyticsValidation | ForecastingExpertsDecisionStrategy | ValidationExperimentsDemandGrowth |