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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumMediumLowMedium
Timedifferent
45-90 min3-14 Tage1-5 Tage45-60 min
Participantsdifferent
1-650+Nutzertraffic2-8
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogSurvey Results, Charts, Segment InsightsInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
StartupLeanAssumptionsBusiness model
QuantitativeResearchValidation
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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