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| Criterion |  Product Strategy Lean Canvas |  Product Discovery Pretotyping |  Product Discovery Test Card |  Product Discovery Fake Door Test |
|---|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data. | The Test Card turns a critical assumption into a testable claim and specifies in advance which result counts as success. | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | Stunden bis wenige Tage | 20-35 min | 1-5 Tage |
Participantsdifferent | 1-6 | 1-4 | 1-5 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Pretotyping sketch, Test setup, Conversion data, Go or no-go decision | Test Card with a pre-set threshold | Click Data, Interest Signal, Learning Decision |
Tagsno overlap | StartupLeanAssumptionsBusiness model | ValidationDemandMVP | ExperimentsValidationDiscoveryHypothesis | ValidationExperimentsDemandDiscovery |