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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowHighMedium
Timedifferent
45-90 min1-2 TageSeveral meetings plus preparation and analysis; total effort depends on scope45-60 min
Participantsdifferent
1-610-30Evaluation team, architects, and relevant stakeholders2-8
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogClick Heatmap, Success Rate, Design RecommendationsPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsAssumption map, Test backlog, Risk ranking
Tagsno overlap
StartupLeanAssumptionsBusiness model
UXNavigationFindabilityValidation
ArchitectureQualityRiskTradeoffsStakeholders
AssumptionsRiskExperimentsValidation
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