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| Criterion |  Product Strategy Lean Canvas |  UX Research Empathy Mapping |  UX Research User Interviews |  UX Research Personas |
|---|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | 30–60 min | 30–60 min per interview | 1-3 Tage |
Participantsdifferent | 1-6 | 4-8 | 1 participant per interview | Internes Team |
Formatdifferent | Workshop + async | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Empathy Map, Assumptions List, Research Gaps | Interview Notes, Themes, Insight Summary | Persona Profiles, Needs Summary, Scenario Notes |
Tagsno overlap | StartupLeanAssumptionsBusiness model | SynthesisQualitativeWorkshop | QualitativeResearchCustomerDiscovery | ResearchCustomerSynthesis |