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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration for Contextual Inquiry.
UX Research
Contextual Inquiry
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.When work processes are known only from accounts and the real context stays hidden, Contextual Inquiry makes behavior at the workplace visible. Observation and follow-up questions together show how people actually work, get interrupted, and improvise.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumMediumMediumLow
Timedifferent
45-90 min1-3 WochenWochen bis Monate je LernzyklusStunden bis wenige Tage
Participantsdifferent
1-64-12 Beobachtungen2-81-4
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogField Notes, Workflow Insights, Pain PointsHypothesis list, MVPs, Learning reports, Pivot or persevere decisionPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
StartupLeanAssumptionsBusiness model
UX researchObservationContext
LeanStartupValidationMVP
ValidationDemandMVP
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