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| Criterion |  Product Strategy Lean Canvas |  Delivery Communication Plan |  Product Discovery Smoke Test |  Innovation Lean Startup |
|---|---|---|---|---|
Purposedifferent | When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable. | When many people need to be informed in parallel and messages would otherwise arrive unevenly or too late, a Communication Plan orders communication reliably. Channels, audiences, and cadences interlock so important information doesn't get lost. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | 45-90 min | 45-90 min | 1-5 Tage | Wochen bis Monate je Lernzyklus |
Participantsdifferent | 1-6 | 2-6 | Nutzertraffic | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Async | Workshop + async |
Outputdifferent | Lean Canvas, Core Assumptions, Experiment Backlog | Communication Plan, Channel Matrix, Message Cadence | Interest Metrics, Conversion Signal, Learning Note | Hypothesis list, MVPs, Learning reports, Pivot or persevere decision |
Tagsno overlap | StartupLeanAssumptionsBusiness model | CommunicationStakeholdersDeliveryPlanning | ValidationExperimentsDemandGrowth | LeanStartupValidationMVP |