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Criterion
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitydifferent
MediumLowMediumMedium
Timedifferent
45-90 min45-90 min1-3 h1-3 h
Participantsdifferent
1-62-82-81-8
Formatsame
Workshop + asyncWorkshop + asyncWorkshop + asyncWorkshop + async
Outputdifferent
Lean Canvas, Core Assumptions, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanIssue Map, Positions, Argument NotesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
StartupLeanAssumptionsBusiness model
AssumptionsRiskDecisionDiscovery
RationaleKnowledgeDecision
SensemakingDecisionRationale
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