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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Stakeholder Mapping
Facilitation
Stakeholder Mapping
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When an initiative depends on many people, interests, and power dynamics, Stakeholder Mapping systematically orders the environment. It shows who influences, who is affected, and where relationship management or safeguarding matters first.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-5 Tage60–90 min20-40 min initial, dann laufend1-2 h
Participantsdifferent
Nutzertraffic2-83-154-12
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryStakeholder Map, Engagement Plan, Risk NotesROAM Board, Owner ListAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ValidationConversionMarketing
StakeholdersAlignmentFacilitationChange
RiskAgileTrackingAlignment
AlignmentStakeholdersStrategyFacilitation
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