View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Landing Page Test |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Product Discovery Assumption Mapping |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 1-5 Tage | 1-3 h | 45-60 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 1-8 | 2-8 |
Formatdifferent | Async | Async | Workshop + async | Workshop + async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | ValidationConversionMarketing | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | AssumptionsRiskExperimentsValidation |