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| Criterion |  Product Discovery Landing Page Test |  Product Discovery Smoke Test |  Decision Making Argument Mapping |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Medium | High |
Timedifferent | 1-5 Tage | 1-5 Tage | 1-3 h | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 1-8 | 1-6 |
Formatdifferent | Async | Async | Workshop + async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | Interest Metrics, Conversion Signal, Learning Note | Argument Map, Evidence Gaps, Decision Rationale | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationConversionMarketing | ValidationExperimentsDemandGrowth | SensemakingDecisionRationale | ExperimentsGrowthAnalyticsValidation |