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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper board with the four ROAM fields Resolved, Owned, Accepted, and Mitigated.
Agile
ROAM Board
Paper illustration: scenarios and architectural decisions are connected to identified risks.
Architecture
ATAM (Architecture Tradeoff Analysis Method)
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.When work needs to move between different states or columns, it makes that movement and its handoffs legible. It sorts work by value, risk, and delivery ability. The result is captured as a ROAM Board and an Owner List.ATAM helps teams weigh architecture decisions when quality goals compete. The team considers business goals, stakeholder expectations, and technical decisions together. The evaluation shows which risks need further investigation.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
MediumLowHighMedium
Timedifferent
1-5 Tage20-40 min initial, dann laufendSeveral meetings plus preparation and analysis; total effort depends on scope1-2 h
Participantsdifferent
Nutzertraffic3-15Evaluation team, architects, and relevant stakeholders4-12
Formatdifferent
AsyncWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Landing Page, Conversion Data, Learning SummaryROAM Board, Owner ListPrioritized quality scenarios in a utility tree, Architecture risks with reasoning and assumptions, Sensitivity and trade-off points, Findings report with open investigationsAlignment Map, Open Issues, Decision Questions
Tagsno overlap
ValidationConversionMarketing
RiskAgileTrackingAlignment
ArchitectureQualityRiskTradeoffsStakeholders
AlignmentStakeholdersStrategyFacilitation
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