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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify architecture context, options, and consequences in concrete terms. It organizes technical context, alternatives, and consequences. The result is captured as an Annotated Diagram, a Prioritized Risk List, and an Action Backlog.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-5 Tage60-90 min45-90 min45-60 min
Participantsdifferent
Nutzertraffic4-122-82-8
Formatdifferent
AsyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryAnnotated Diagram, Prioritized Risk List, Action BacklogAssumption List, Critical Assumptions, Learning PlanAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationConversionMarketing
RiskArchitectureWorkshopValidation
AssumptionsRiskDecisionDiscovery
AssumptionsRiskExperimentsValidation
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