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Criterion
Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
Paper illustration of RAID Log with a method-specific labelled workspace.
Delivery
RAID Log
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest.Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumLowLowMedium
Timedifferent
1-5 Tage30 min Setup, dann laufend1-5 Tage45-60 min
Participantsdifferent
Nutzertraffic1-3 maintaining, briefing for everyoneNutzertraffic2-8
Formatdifferent
AsyncAsyncAsyncWorkshop + async
Outputdifferent
Landing Page, Conversion Data, Learning SummaryRAID Log, Status Report SourceInterest Metrics, Conversion Signal, Learning NoteAssumption map, Test backlog, Risk ranking
Tagsno overlap
ValidationConversionMarketing
RiskTrackingStakeholdersGovernance
ValidationExperimentsDemandGrowth
AssumptionsRiskExperimentsValidation
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