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| Criterion |  Product Discovery Landing Page Test |  Delivery RAID Log |  Product Discovery Smoke Test |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Medium | Low | Low | High |
Timedifferent | 1-5 Tage | 30 min Setup, dann laufend | 1-5 Tage | 1-4 Wochen |
Participantsdifferent | Nutzertraffic | 1-3 maintaining, briefing for everyone | Nutzertraffic | 1-6 |
Formatsame | Async | Async | Async | Async |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | RAID Log, Status Report Source | Interest Metrics, Conversion Signal, Learning Note | Experiment results, Decision log, Learning summary |
Tagsno overlap | ValidationConversionMarketing | RiskTrackingStakeholdersGovernance | ValidationExperimentsDemandGrowth | ExperimentsGrowthAnalyticsValidation |