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| Criterion |  Product Discovery Landing Page Test |  Delivery RAID Log |  Growth Funnel Analysis |  Growth Flywheel |
|---|---|---|---|---|
Purposedifferent | When a value proposition first needs to be checked for resonance, it condenses the idea onto a focused entry page. It shows whether language and offering carry interest. | Helps clarify scope, sequence, and delivery flow in concrete terms. It makes work, boundaries, and order steerable. The result is captured as a RAID Log and a source for status reporting. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | 1-5 Tage | 30 min Setup, dann laufend | 1-3 h | 60-120 min |
Participantsdifferent | Nutzertraffic | 1-3 maintaining, briefing for everyone | 1-5 | 3-8 |
Formatdifferent | Async | Async | Async | Workshop |
Outputdifferent | Landing Page, Conversion Data, Learning Summary | RAID Log, Status Report Source | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | ValidationConversionMarketing | RiskTrackingStakeholdersGovernance | AnalyticsConversionGrowth | GrowthRetentionConversion |